Advantages of personalisation in web design

web design manchester

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about the advantages of personalisation in web design.

What are the advantages of personalisation in web design?

There are a number of benefits to personalising your website to meet the individual needs of each website user. These advantages include:

  • An increase in click throughs from call to action (CTA) buttons- by personalising the content of your website, particularly the landing page and the above the fold CTA, you can dramatically increase the click through rate. In fact, some surveys position this increase at around 220%! This is because the personalized content is more likely to reach your website users, and potential customers and clients, by being relatable and helping to build a positive brand relationship. If website users know exactly what they are getting from clicking this button, and exactly how this can relate to them and their requirements, they are far more likely to consider this.
  • More relevant product recommendations- recommending additional products to website users who have added an item to the cart can be a really positive move, especially when this paired with personalized content. By changing the product recommendations to be similar to those the website user has purchased or looked at recently, or to products that accompany the one in the cart, you can dramatically increase the number of impulse purchases. But these suggestions need to be right, to get the best results.
  • Increasing the time website users spend on your website- while most user experience improvements are designed to get the website user, or potential customer or client, to the page they want, or the information they are looking for quickly, increasing the time spent on your website is not a bad thing. In fact, website users with a higher browsing time may be likely to spend more money, and make more purchases, than those that only stop for a fleeting visit. This is something that personalized design can help you to achieve. By designing your website, particularly your landing page content, around the website user, you can make everything more relevant, and therefore more interesting.
  • Increased brand loyalty- brand loyalty is all about securing returning customers and clients. You want your customers or clients to be so happy with the product or service that they return, and if these are website customers, the website itself is the first part of this. By creating a personalized website, you can ensure that your website users have increased satisfaction, which will in turn result in people coming back to your company, time and again.

For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.