The page titled “About us” or “Our story” is one of the most important pages on your website. It is often overshadowed by the landing page, and in some cases, also the product or services page, but it should be considered equal. This is because the about us page provides your potential customers with all the information they need to know about who is behind your company. And when trying to build trust, this becomes an important source of information for your website users. As a result, the design and style of this page needs to be just as well planned and thought out, as the design of your landing pages. And professional imagery is a must. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. This includes designing stunning company story pages. So, we have produced this guide to the advantages of professional imagery for your about us page.
Advantages of professional imagery for your about us page
Unique, professional imagery, taken just for your website, is something that should be used on every page. But more commonly, companies will use their professional photographs and videos to really create an amazing landing page, and then rely on other images for the “lesser” pages. But this can have a negative effect on your about us page. In fact, there are a range of benefits and advantages to using professional imagery on your about us page, or your company story page. These advantages include:
- Forming a connection with the potential customers
- Showing your company as professional
- Creating a memorable page
Forming a connection with potential customers
Professional imagery is a great way for your website users to see behind the scenes. They want to know who you are, and how your company came to be. So make your about us page as vibrant and visually interesting as possible, and you will soon form a connection with your potential customers. Customers are looking to choose companies they trust, and companies whose products they can believe in. And using professional imagery can really help to achieve this, as you can show off the people who make your company work, day in day out.
Showing your company as professional
If you truly value your company, and what you do, then professional imagery is a great way to show this. The quality of the images yo use on your about us page will effect how valuable potential customers understand your company itself to be. So if you want to look professional, you need professional imagery.
Creating a memorable page
If someone loads your about us page, you want them to read it. You should use web design techniques that draw the user in, and persuade them to want to find out more about your company. This is a great way to increase sales and sign ups. Visual imagery is an important part of this design, and professional, high quality images will be essential for creating a stylish, memorable page.
For more information or advice, get in touch with the experts today, here at Pumpkin We Design Manchester.