Advantages of using more whitespace in web design

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Whitespace is an essential part of web design. We all know that. But have you considered increasing the space between your elements? And turning your white space into a feature all by itself? This can be an incredibly effective and powerful design tool for any company website. And here at Pumpkin Web Design Manchester, we know just how to use this effectively. We work with clients and companies across Manchester, and the surrounding areas, including Southport and Wigan, to deliver high quality web design solutions. As a result, we have produced this guide to the advantages of using more white space.

Using whitespace in web design

Whitespace can accentuate elements, direct attention to various features, and make text more prominent. With so many advantages, it is essential to make sure you use whitespace effectively, and fully understand it’s potential.

White space is a web design term used to describe the blank areas around elements. Between images and text features for example. And this needs to be designed and implemented in a way that will get the most out of your web design features overall. This includes:

  • equal distance spacing around elements
  • seamless integration with other design features
  • suitable colour choice- white space is usually the background colour of website page. So make sure you choose a colour that is attractive and complements the rest of your web design. It should also match your company branding too.

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Advantages of using more whitespace in web design

Increasing the amount of white space you use is a trend we are seeing more frequently across websites in all industries and sectors. But why? Well, the advantages of using more white space speak for themselves:

  • Minimal design means less user effort- the online and digital world can be chaotic and disorganized. Offering a place of calm and relaxation online can be a huge benefit for customers and as a result, this can increase your sales and sign ups. Increasing the amount of white space on a screen, helps to direct attention to one element at a time, and gives consumers less to think about. Which means more attention is paid to the key elements you want them to focus on.
  • Feature the key elements to reach your website goals- depending on the aim of your web page, you can feature the key element that you want consumers to pay attention to. This could be a product, service, call to action button, or even a sign up form. Increasing the white space around this element, means that attention will be driven towards this content, and it will really stand out.
  • Text content is more visual- if text content is essential for your website aim or purpose, then it is absolutely necessary for your text to stand out. Increasing the whitespace between words and paragraphs, as well as around the text element itself, makes the content easier to read, as it literally jumps out of the page.
  • Less distractions make it easier to focus- offering consumers a range of products all at once, can be distracting. Increasing the white space means that less elements can be featured at once, on one screen and this is much less distracting for consumers.

For more information or for professional web design support, get in touch with the professionals today, here at Pumpkin Web Design Manchester.