Recently, we explored the advantages of developing an eCommerce website, to sell your products to your customers online. But as part of an eCommerce website development plan, there are a number of things to take into consideration. For example, the existing abandonment rate for a shopping cart online is almost a whopping 70%. So if you want to be in the successful 30%, making sales and conversions, and increasing company profits, you will need to pay attention to your design features. This includes the way you design your checkout, in terms of both functionality, and visual aesthetic, to provide the best possible user experience. But what does this involve? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals, and we can help you establish an attention grabbing, effective website. From Wigan to Southport, we work with companies across Manchester and the North West to deliver effective web design solutions that can help to transform your business. As a result, we have produced this guide to the key checkout improvements to increase sales.
Checkout improvements to increase sales
So, what should your checkout design include? And how can you improve your existing checkout to be sure of securing more sales? Well, there are a number of things you should bear in mind, including:
- How you show the cost- keeping a running total of the cost, and making this known to your customers as they browse through other products is a good way to make sue that your customers can budget for what they want. One of the most unpleasant surprises for your potential customers, is getting to the checkout at the end, and discovering that VAT has been added on at the end, or that they simply cannot afford their checkout items. This means they are likely to leave their cart, to return at a later date. However, there is no guarantee that they will, or that they wont simply look for a cheaper option elsewhere.
- How customers can pay- forcing your customers to create an account, before they can order, adds too many steps to the process. Especially for customers that simply want to get their shopping and then leave your website. This is a big barrier to your own sales, so make sure that your customers can choose to check out as a guest.
- How long the checkout process is- most checkout processes involve a couple of steps: confirming the cart, providing address details, providing payment details, selecting shipping, and then finally confirming the transaction. To help your customers know where they are in the process, it could be a good idea to include a progress bar. If they feel they are close to the end of the process, your customers might be more likely to stick around until the end.
- How many fields your form uses- too many fields in the form can put users off. So keep to a minimum and you will see more sales.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.