Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about different options for changing your checkout process, to drive and increase in sales.
What are the effective options for changing the checkout process to increase sales?
So, what should your checkout design include? And how can you improve your existing checkout to be sure of securing more sales? Well, there are a number of things you should bear in mind, including:
- How you show the cost- keeping a running total of the cost, and making this known to your customers as they browse through other products is a good way to make sue that your customers can budget for what they want. One of the most unpleasant surprises for your potential customers, is getting to the checkout at the end, and discovering that VAT has been added on at the end, or that they simply cannot afford their checkout items. This means they are likely to leave their cart, to return at a later date. However, there is no guarantee that they will, or that they wont simply look for a cheaper option elsewhere.
- How customers can pay- forcing your customers to create an account, before they can order, adds too many steps to the process. Especially for customers that simply want to get their shopping and then leave your website. This is a big barrier to your own sales, so make sure that your customers can choose to check out as a guest.
- How long the checkout process is- most checkout processes involve a couple of steps: confirming the cart, providing address details, providing payment details, selecting shipping, and then finally confirming the transaction. To help your customers know where they are in the process, it could be a good idea to include a progress bar. If they feel they are close to the end of the process, your customers might be more likely to stick around until the end.
- How many fields your form uses- too many fields in the form can put users off. So keep to a minimum and you will see more sales. It can even be a good option to use just one or two questions and fields per screen, with a animation or breadcrumb design that shows the website user, or potential customer, how far they have come through the purchasing process.
- Allow auto fill- allowing auto fill for the checkout process means that your website users and potential customers can make a purchase very quickly, without needing to leave the mobile device or laptop for any information, like card numbers etc. Keeping them at the screen means that your website users are more likely to complete the purchase, instead of adding to your bounce rate.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.