Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. That’s why we create stunning web design solutions, for businesses and companies across the North West. This includes Southport and Wigan. As a result, we have produced this guide to everything you should know about choosing the right letter spacing for your website
What are the important considerations when choosing the right letter spacing for your website?
When it comes to letter spacing, there are a number of important considerations to bear in mind. These include:
- The colour of the background- The colour of the background has a big effect on the right sizing of the text. For darker backgrounds like black or grey, you should increase the size of the spacing between letters, and words. This is because the background will make the text look smaller and closer together than it really is, when compared to the same letter spacing on a white or light background.
- The purpose of the text- different text on your website serves a different purpose. For example, heading and title text should be larger than smaller content text. But in terms of spacing, it can be necessary to increase the spacing on informative text content, because this can make it easier to read. Headings and title text in contrast, can use a smaller amount of spacing to still be effective and legible.
- The amount of text- the letter spacing you need will also depend on the amount of text in one place. For large amounts of text, increasing the letter spacing can help improve legibility, and prevent words from running into each other and being difficult to decipher.
What are the advantages of good letter spacing for your website?
The correct letter spacing is an important consideration as this can effect a number of things, including:
- Legibility- all of the text on your website needs to be easy to read, even by the potential customers and clients that are just skimming through your content. Increasing the letter spacing can keep your text legible on all devices, including mobile devices too.
- User experience- text that is well spaced is more likely to lead to a positive user experience. This is because, when potential customers or clients open your website, they are often looking for a particular piece of information, and the right letter sizing, and spacing, can help them find this quickly and easily. And the less time it takes for them to find the content, the better the user experience will be.
- Sales, bookings and sign-ups- letter spacing can ultimately make a difference to your profits. This is because the text based content plays an important role in persuading potential customers and clients to trust your company, and make a purchase. When this text is easy to read, informative and original, you are more likely to have success. And this includes ensuring the right amount of letter spacing is used.
For more information or for professional web design for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.