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Considerations for an effective website flow

web design manchester

For any website to be effective it needs to not only capture the attention of the website user, but also to retain this, and invoke interest too. This is all part of the website flow. But what does this mean, and what are the considerations for an effective website flow? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about designing a website with an effective user flow.

What is the flow of a website?

The website flow generally refers to the way that website users will move through your website, and the way that the content directs this. For example, when your landing page loads, you might expect your users to scroll down the page and read the content, before moving to a different page. But in reality, the user flow might not take this path at all. Links to other pages of your website, and call to action buttons, can direct the user flow in a more positive way, towards product or services pages. This saves your potential customer or client time, improving the user experience and making a sale or booking more likely. As a result, planning an effective user flow is an important part of web design.

What are the important considerations for an effective website flow?

To make sure your website flow will be as beneficial as possible, you should consider:

  • High quality imagery- as much as you might want your website users to read the content, their attention is much more likely to be taken by images and illustrations. As a result, you should use these to draw attention, and really engage with your potential customers or clients. This can help direct the user flow in a particular way, to help you deliver a clear message, with great marketing.
  • Element composition- once you have your website users attention, you need to make them interested in what you can offer, and your company in general. Element composition such as spotlighting, shapes and contrasting outlines can be very effective for this, allowing the focus to move from one element to another, and guiding the user flow to help increase conversions.
  • Establish a visual hierarchy- visual hierarchy in web design involves positioning the most important information or features at the top of the screen, and making this larger and more attention grabbing than other content. As the potential customer or client scrolls down the screen, the hierarchy continues. This is much more effective than hoping your website user scrolls to the bottom of the page, as it helps to deliver your message instantly.

For more information or advice about professional web design and storytelling in web design, get in touch with the professionals today, here at Pumpkin Web Manchester.