The importance of clear goals in web design

web design manchester

Many companies and businesses create a business website in the hope of achieving an aim or a goal. Increasing sales and sign ups are the two most popular purposes for websites. But how does the purpose influence the web design? And how can the web design emphasize the purpose? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you need to know about the role of aims and goals in web design.

What is the importance of clear goals in web design?

Before planning and designing any website, you should first consider the aims and goals, essentially the purpose of the website. For any company, large or small, the website goals will usually tie in with the aims for the business as a whole. So, if your company is looking to grow, your website will most likely be aiming to increase sales and sign ups. If your company is looking to reach new audiences, the aim of your website will be meet criteria for top search engine algorithms and result pages. But does this make a difference to the website itself? Well, the short answer is yes. The purpose and aim of the website will shape a variety of design choices, either consciously or subconsciously. And this will ultimately make a difference to your completed web project too.

How can the aims or goals of a website be defined?

So, how can you define the aims of your website? And what difference will these aims make to your web design choices? Well, here are some of the most common aims or goals:

  • Increasing sales- if your company is looking to increase the sales, and increase profits, your web design should reflect this. Using high quality, professional imagery, your web design should show off your products and services in stunning detail to WOW and impress your audience. These images should be positioned prominently as part of your above the fold content, alongside relevant, and unmissable, call to action buttons.
  • Increasing sign ups- To get more people to choose your services, or book with your company, you will need to increase the amount of sign-ups you receive. This means that as part of your web design, your contact form, or details, should be prominently positioned in an above the fold position. This should be the main emphasis of your page, and well designed call to action buttons should prompt users to take action immediately.

The important role of research and development

To make sure your design choices truly reflect your purpose, and that your design choices will achieve positive, successful results, you will need to research different trends and developments. This may include:

  • Colour choices- the colours need to reflect your branding, but also colour can be used to increase urgency and promote sales. Research colours that will be a good fit for your aim, and your brand.
  • Language choices- the language you use to persuade users, might not be a design choice, but it will play a part in your design elements, including call to action buttons. Make sure you make the right choices, to get the results you are aiming for.
  • Layout choices- the elements featuring your aims or goals should be prominent, with a primary position on your website. But your layout choices also need to be well researched, to make sure your potential customers pay attention, instead of scrolling past.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.