Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about the designing effective pricing pages for your website.
What are pricing pages?
A pricing page is the page on your website that shows the different range of prices for different services or products. This is usually found on websites for companies that provide a service, like subscription services, but this can also be useful for companies with bespoke product packages, where extras can be added in to create your own package. So how can these pages be designed effectively, to provide the best possible results for both your sales, and your potential clients or customers?
What are the most effective web design options for pricing pages?
When it comes to pricing pages, there are a number of things you should specifically consider. These include:
- Using a layout that is easy to compare- either a column layout, or a grid layout, can be a good option for this type of web page. This is because it will allow the different prices, and the details about what you can expect, to be compared quickly and easily. In comparison, reading a paragraph about one option, and then moving on to reading about the other three can leave the potential client or customer confused and overwhelmed with information. A simple layout, that compares key points and pricing can be much more effective.
- Visual design- following on from the layout, you should also consider making sure that the different pieces of information are visually divided and easy to tell the differences between with simple visuals. Focusing on the visual design here, and allowing the detailed information to be provided later, can help users who are skimming through your content to find what they want quickly and easily. You should also consider including product or service images to provide a visual reference for your potential customers or clients too.
- Responsive design- while your layout and visual design might look great on a desktop, it is more important than ever that your website also looks effective on a mobile device, and screens of all sizes. This means planning for responsive design. Images will need to be optimized for the best possible results, and you will need to ensure that your typography is easy to read on all devices. In terms of layout, it is common for the columns to stack vertically, but you will need to choose how many columns to show at one time.
- Highlight a key option- a lot of companies that use this pricing model will highlight a key choice. This can help people who may be confused about which option they need, and direct them effectively. This can help to drive sales and sign ups. Usually, this isn’t the product or service with the highest price, but instead is the option below this.
For more information about web design and navigation, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.