Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about the design considerations for one page websites.
What are the important design considerations for one page websites?
If you want your one page website to be successful and effective, there are a number of design considerations to take into account, but that are these? Well, there are several, including:
- The design of the navigation bar
- Using visual storytelling
- Multiple call to action buttons
One page websites and the design of the navigation bar
For a one page website, you might be tempted to remove the navigation bar altogether. After all, website users and potential customers or clients can simple scroll down to any section of content that they want. However, a navigation bar makes it much easier for them to switch between content sections and immediately find the information, product or service they are looking for. This not only improves the user experience, making your potential customers happier, but it also can help to increase sales, bookings and sign ups.
However, for the best results, the navigation bar for a one page website should be more unusual to match the style and design of the website. This could include:
- vertical static navigation bars
- floating navigation bars
- slide out navigation menus
One page websites and visual storytelling
A one page website needs to be designed with the user experience in mind. And to make sure that your website provides the best possible user experience, you should make sure that visual content is a big part of the structure. One page websites with too much text content can look more like a PDF than a website, and your website users will become bored, disinterested or overwhelmed when presented with too much text content. This can reduce the amount of sales and sign ups, and increase the bounce rate. As a result, one page websites should use stunning visual imagery to show rather than tell potential clients and customers about what you can offer. After all, a picture can say a thousand words.
One page websites and multiple call to action buttons
Finally, for a one page website you should consider multiple call to action buttons. Maybe you want potential clients to book your services, or sign up to your mailing list. Whatever you want your website users to do, use strategically placed call to action buttons to prompt this. Each content section should have a call to action button, and you should use colours and language to trigger more click throughs.
As a side note, if your users are directed to a new popup or tab when clicking on the call to action button, be sure that these pages are well branded and designed to match your main website.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.