Design principles for website banner advertisements

When it comes to quality web design, it pays to think beyond the website itself. In fact, tied into your website design are all the online marketing tools and techniques you will use, like social media and interrupted marketing. These need to have a cohesive design, that clearly reflect the brand or company behind it. So things like your company logo, and your colour scheme will be important. The same can be said for banner advertisements. So how do you go about creating a good website banner ad? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the region to produce quality websites that have the user experience in mind. As a result, we have produced this guide to design principles for website banner advertisements.

What is a website banner advertisement?

Positioned at the very top of the screen, a banner advertisement is a common place for adverts to be displayed. You’ve probably encountered a few yourself.

In a lot of cases, they are used as re-targeting adverts, where the advert is specifically targeted at someone who has already visited a company or business website.

But in other cases, they are adverts that are seen as relevant to the platform hosting them. So on a kitchen fitters website, you might see a banner advertisement for a tile fitting company. Because the two go hand in hand and can have a mutually beneficial relationship. The kitchen fitter will get paid for selling the ad space, and the tile fitter will get more traffic in the hopes of landing more sales.

If your advert is going to appear on someone else’s website, or on a re-targeting platform, it is essential that your advert:

  • clearly displays your logo
  • is recognisable as content from your company
  • is persuasive
  • looks professional

Design principles for website banner advertisements

While website banner ads can bring you more traffic, and an increase in interested customers, you need to make sure your banner advertisement is well designed. Just as with a website, a banner advert that is well designed will perform much better than something that has simply been thrown together. You need to consider:

  • the colour scheme
  • the typography
  • the logo positioning

The colour scheme

As with everything you create for your online business presence, the colour scheme needs to be cohesive. So this means that if your company has brand colours, or your website is based on certain colour combinations, then these need to be present in your website banner advertisements. That’s because using the similar colours will help cement your brand in people’s memory, and make your company more recognisable. This can help with sales in the future.

Not only that, but you probably put a lot of time and effort into designing the palette for your website. Choosing the three colours that work well together is not always easy, so you may as well make the most of your hard work.

The typography

The typography is a key component to your website banner ad. After all, it is the key element that will help users know what they are clicking on, and where they might end up. Many brands opt for illustrative typography with many swirls and extras. However, this can make the text more difficult to read. Sometimes simple is better, depending on the amount of text you need. In addition, if your font type is specially designed for your website, you might want to use the same font for your banner ads. Again, this all comes down to recognition and memorability.

The logo positioning

Top corner, bottom corner, or front and center, your logo needs to be added to your banner ad. Make sure it is in an obvious position, so that people wont miss it, but dont make it so large it blocks out everything else.

For professional web design in Manchester, and the surround areas, get in touch with the professionals today, here at Pumpkin Web Design Manchester.


Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.