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Designing for a unified user experience

web design manchester

Designing a website that will help convert website visitors into paying customers isn’t always easy. From the visual style of the website, to the functionality and practical aspect of the website, there is a lot to consider. Creating a positive user experience is something that most companies already strive for. But what about a unified user experience? What is this in terms of web design? And what should you consider when designing for a unified user experience? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to the important factors of creating a unified user experience.

What is a unified user experience?

So what is a unified user experience? Well, you have probably heard the term responsive design. Which is all about creating a website that will respond to changes in device size, and show the information, design and layout appropriate for the device being used to access the website. A unified user experience is about bringing the same design consistency, content consistency, and most important, user experience, to each iteration of your website.

But it goes much further than this too. Consider the growth of voice assistants, as well as search results on platforms such as Google Maps, and YouTube. While these might not show your website immediately, they do reveal part of your content, and key pieces of information. And for a unified user experience, this will be consistent with your company branding, as well as your steps to provide a positive user experience.

Ultimately, a unified user experience is all encompassing, and aims to provide the best possible solutions to any potential customer, on any platform or device.

Top considerations for designing for a unified user experience

So, how can you create a website, and an online presence, that creates a unified user experience? Well, you could consider:

  • The design choices- your website needs to look, but most importantly, feel the same on all devices and platforms. From the colour and style, to the imagery and typography, it’s essential to ensure that these design choices positively reflect your company branding, and are designed to provide the best possible user experience. This means that everything needs to be consistent, so that users have the same level of positive experience across the board.
  • The interactivity- the best platform to reach your potential customers is the one they are using. So this means that any interactive features that are device specific, need to be re-considered. Can any interactive features be transferred to one device or another? And is this interactivity really what your users want to see?
  • Continuity- the user experience is about more than design and practical functionality. It’s also about how data is managed. If a potential customers adds an item to your shopping cart, does this follow them when they access your website on another device? If so, you are creating a positive and unified user experience, which bridges gaps in device access, and provides the best possible outcome for your company.

For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.