For businesses providing a dedicated service, in the local area, or nationally, a well designed website can be a huge advantage. But while many companies will focus mainly on the home page or landing page, the service pages themselves will need more attention. This is because, these are likely to be read by potential customers, who want to know more about what you can offer, and the quality of your services, before making a decision to sign up. And if your service pages aren’t up to the standard they expect, your website users will be more likely to leave. That’s why designing high quality service pages is so important. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to designing service pages to increase business
Service pages are an important part of a website, for any business that provides a service. Whether you’re an electrical company, or an individual plumber, your services provide vital help and support. But your potential customers don’t know that, unless you show them. They have to be able to trust your website, before they make that first call, or sign up. And this trust will come from the content you create, and the design of the website itself.
Designing service pages to increase business
So, if service pages are so important, how can they be designed effectively, to help increase business? Well, there are a number of design features to consider for any service page, for any business, in any industry. And these include:
- Contact details- People that land on your website might be in a hurry to contact the right company. As a result, you should make sure that your contact details are clear and visible, in a prime position for securing views. This will motivate some website users to get in touch immediately, while others will read your information first. You might even use your secondary or tertiary colour as the background for your contact details, so that these really stand out.
- Visual imagery- while its important for potential customers to be able to reach out and contact you, they need to be persuaded to do so. This is much easier to achieve with high quality, professional imagery. Images of your work, before and after images, can go a long way towards demonstrating the high quality skills and services you can offer. So make sure that these visual features are clearly emphasized.
- Client testimonial content- whether the reviews are written on your social media platform, or on a third party site, or you have client testimonial video content, this all belongs on the services page of your website. As well as perhaps your landing page, depending on the content. Social proof, like reviews from previous clients can be a great way to increase business, as potential customers are more likely to believe a review, and then get in touch.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.