Popups in web design are something that most of your website users will not like, but will tolerate when necessary, or in small doses. From the cookie popup, to the notifications popup, when your website first loads, your website users might have to deal with at least two initial popups. But these will usually be tolerated fairly well, without contributing to your bounce rate. However, beyond this, it can be hit and miss, depending on your individual target audience. That’s why you should only ever use popups for a specific purpose. But what are the different purposes for effective website popups? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about making the most of your website popups.
What are the most effective purposes for website popups?
There are several useful ways to use website popups, and these can actually be very beneficial. These purposes include:
- Offering potential customers and clients a discount- a lot of customers abandon their digital shopping cart right at the end of the process. And one poll suggests that this is because of the total cost, being too expensive once shipping or tax has been calculated too. One way to mitigate this is to offer a discount or coupon code, delivered via a popup when the user goes to checkout or update their shopping basket. This method has a high success rate for increasing conversions and reducing the amount of shopping cart abandonment.
- Offering a discount for signing up- if you dont want to offer a discount without securing the user details for your mailing list, you could consider a popup offering a discount in exchange for signing up. This can be a good way to ensure your potential customer or client makes a purchase or booking, because they will want to use the discount. But ti also ensures that you can advertise directly to this customer or client in future too. That’s a win/win!
- Up-selling or offering impulse items- when your website user adds an item to the online shopping cart, a personalized popup up can be very beneficial. This can advertise other similar or useful items that can tempt your user to add to the shopping total. For example, a popup showing the right batteries when purchasing a children’s toy, or a popup for other items in a matching set. This should have a clear exit option for those that do not wish to add to their cart, but it can also be very beneficial for those that do. In fact, when the right products are selected, this strategy can greatly improve the user experience on the whole.
- Offering support- if you sell a product or service that can be complicated, and you provide live support, or you use a chatbot or AI to upgrade your website, you should consider adding a popup window to advertise this. Often the small speech bubble in the bottom corner can be ignored, and a popup can be the perfect way to direct users to this.
For more information or advice about professional web design and storytelling in web design, get in touch with the professionals today, here at Pumpkin Web Manchester.