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Different styles of illustration for web design

Making a visual impact with your web design is crucial for long term success. But this also needs to support your overall company branding, and the purpose of your web site. For many companies, illustration can be the key. But with so many different styles of illustration to choose, how can you be sure that you will make the right choice for your website? And what are exactly are the different styles of illustration for web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the North West to deliver stunning web design solutions that can help to transform businesses. As a result, we have produced this guide to everything you should know about different illustration styles for websites.

What are the different styles of illustration for web design?

There are several different styles of illustration that can each be very effective, and bring something unique and special to your website. These different types include:

  • isometric illustration
  • realistic illustration
  • geometric illustration
  • line illustration

So, what are these different styles of illustration, and how can your company website make use of these effectively?

Isometric illustration

Isometric illustrations are a specific style of 3D illustration. So if you want to make your illustrated content really stand out from the page and grab the attention of the user, isometric illustration could be key. This is essentially the opposite of the flat illustration, and flat design, that has been used endlessly in recent years, as instead of remaining in the 2D confines, this illustration style breaks barriers.

Realistic illustration

Just as it sounds, realistic illustration is an illustration style that focuses on producing high quality, realistic results. This means that if you use this style of illustration for your above the fold, the image created will look realistic and be incredibly effective. This is a design style that really holds the interest of your potential customers, because on first glance, it can look real, but on closer inspection, it is revealed as a work of art. Encouraging your users to take a second look at your visuals, means more attention o your key points, and potentially more sales and sign ups.

Geometric illustration

This style of illustration involves creating stunning geometric designs from combined shapes, with bold or subtle lines and colours. The effect can be quite dramatic and is sure to really capture the attention of your potential customers or clients. For dark mode design, this can be most effective with bright, vibrant colours.

Line illustration

Using only line and colour to create detailed illustrations, line illustration can encompass water-colour like designs, or bold, strong designs. This is especially effective for minimalist websites with an emphasis on more subtle content that does not overshadow the web page.

For more information or advice about using illustration in web design, or for professional web design support, get in touch with Manchester’s leading web design experts today, here at Pumpkin Web Design Manchester.