Effective customer feedback forms

Forms are important across websites for a range of purposes. These include opting in to offers or sign up forms, checkout forms and even customer feedback forms. But what should you consider when creating an effective customer feedback form for your website? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the North West region, including Southport and Wigan to deliver high quality, effective and practical web design solutions. As a result, we have produced this guide to everything you should know about customer feedback form design.

What are the key features of effective customer feedback forms?

There are a number of key features to consider when designing a customer feedback form for your website or to email directly to previous customers or clients. These features can determine how likely it is for your form to be completed, and also how your audience are likely to feel about filling this in. As such, you should consider:

  • Responsive design
  • Non-mandatory answer fields
  • Using a rating system

Responsive design for customer feedback forms

It is absolutely crucial that your ensure that your customer feedback form looks great and works effectively on all devices and screen sizes. Not only is this important for the mobile first ranking algorithm used by Google, but it also ensures that your customers and clients get the best possible user experience when trying to complete the feedback form. A customer feedback form with a good design that is fully functional is more likely to be completed, with your users feeling happier about the experience.

Removing mandatory fields for customer feedback forms

Unlike a contact form or a payment form on your website, there are no pieces of data you actually need from a customer feedback form, and as such you should ensure that no fields are mandatory to complete, and that your customers or clients can add as little or as much detail as they want. This can be achieved with open answer boxes to be filled in, as well as a scoring or rating system. The openness of this type of design can be more encouraging to your website users and as such, they may be more likely to complete the form.

Using a rating system for customer feedback forms

Finally, you will want to design a customer feedback form that uses a rating or scoring system. There are a number of reasons for this, including:

  • More effective for analysis- if you want to use these forms to measure performance in different areas and to identify areas of weakness, a quantitative scoring system can be more beneficial than one that relies only on qualitative answers. This will allow you to directly compare the experiences of your consumers with ease and can support plans for future development.
  • Easier and quicker- for your customers and clients a scoring or rating system is much easier and quicker to complete and fill in. This means that it is more likely to be completed, and your users will feel more positive about completing it. It also means that your users don’t have to extend too much thought into completing long form answers, although this option can also be included.

For more information or advice about professional web design, get in touch with the professionals today, here at Pumpkin Web Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.