Effective UX design for FAQ website pages

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about UX design for FAQ website pages.

What is an FAQ page?

An FAQ page is used as the hub for all questions that your website users or potential customers and clients might have about your company. These are typically questions that are often asked to you, or that often come up in conversation. By anticipating the questions your website users might have, and answering these fully and effectively, you could see a big increase in sales, bookings and sign ups. But it’s essential that this page is well designed and thoughtful, to achieve these positive results.

What are the key features of effective UX design for FAQ website pages?

There are a number of key features to consider when creating an FAQ website page, especially in terms of UX design. These key features include:

  • Consistent layout for questions and answers- there are two different popular layout choices to use for FAQ pages. These include a basic question and answer list, using headings to differentiate between question and answer, and an expand design where the user can click on the question to see the answer. You could also consider categorizing these questions into different blocks to make it easier for your potential customers or clients to find what they are looking for. However you decide to display the questions and answers, you should make sure that you stick to a consistent design and layout.
  • Adding a search bar- although you might have all of the questions and answers categorized effectively, it is always a good idea to also add a search bar. This can allow potential customers and clients the option of quickly searching for any answer they need, without scrolling through the questions and answers. This can be an essential part of UX design because website users want to find the information they need as quickly as possible, and a good design will enable this in as few clicks as possible, improving the user experience.
  • Maintaining company branding- website users and your potential customers and clients really want to be sure that they can trust your website and your company in general. Effective company branding can be a great way to develop this trust and show how professional your company is. As a result, this professional level company branding should be extended to your FAQ page to ensure that your website users feel more confident in your answers and will consequently be more likely to make a purchase or booking.

For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.