Any company or business wants to provide the best possible experience for the customers. Whether this is on the shop floor, or online, the purpose of helping customers get what they want is still the same. Only online, it is known as the user experience. And this is essential for increasing sales and revenue, and improving your companies reputation. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with businesses and companies across Manchester and the North West, including Southport and Wigan, to deliver high quality, web design solutions, with an additional emphasis on the user experience. As a result, we have produced this guide to the elements of effective web design for positive user experience.
Elements of effective web design for positive user experience
To provide the best possible experience for your users, you need to be able to successfully estimate:
- What your users are looking for- Is it information, or a product? Either way, you need to understand your audience, so that you can plan to meet their needs.
- What your users will need- so, while users are navigating your site, what exactly will they need? Will they need guidance towards the next step, or will they need additional downloadable resources for example. Whatever they need, it’s up to your website to provide it.
As a result, there are many elements of effective web design, that should be included if you want to provide a positive user experience. These include:
- user guidance
- well designed content
- personalisation techniques
User guidance
One of the best ways to improve the user experience for your potential customers, is to provide subtle guidance and clues, to help make the purchasing or signing up process more intuitive. Providing guidance, through the use of colour, language, and even animation is extremely effective at encouraging user interaction, and moving towards your end goal.
Well designed content
As much as your websites design is essential for a professional website, the content on the website, also needs to be equally as professional. And detailed. In fact, your content needs to be:
- informative
- relevant
- original
- interesting
- authoritative
But a page of text that meets this criteria still wont provide a positive user experience. This is because the content needs to be organised, and designed in a way that is interesting and intriguing for your website visitors. So that they want to carry on reading, and are naturally led from one piece of content to the other. Headings, images and typography will all play an important role in this. Well designed content will make it easy for users to find what they need.
Personalisation techniques
Your website users don’t just want to feel like any other visitor. They want a human connection. And simply by adding some elements of personalisation to your home page, you can offer this. So why not make your website feel local, through the language you use, and the images you choose. This will help people connect to your business, through your website, and it could even increase sales.
For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.