Animated content is used effectively thoughout web design for a range of purposes and for a variety of web design elements. From animated imagery, to icons, typography and background design, animation in web design can create an effective and high quality website that helps set your company apart. But it can also help improve user engagement. But how? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across the North West, from Southport to Wigan, to deliver effective web design solutions. As a result, we have produced this guide to everything you should know about how animation can improve the user engagement for any website.
How can animation improve user engagement?
Animation can improve user engagement in a number of ways, including:
- Drawing the eye to key areas
- Increasing click throughs and call to action button use
- Keeping potential customers and clients on your website longer
Animated website content can draw the eye to key areas
Animated content, including typography, icons, and even background content can be an effective tool for grabbing the attention of your website user, or your potential customers or clients. This helps keep the focus on your website page, which is essential, but not easy to achieve. But once your potential customers or clients are looking at your website, the animation itself can do more. This can actually guide the eye of the viewer towards key pieces of content, or important website elements. This can help improve the user experience of your website, as users find what they want quickly and easily. But it also means that you can get across a key message, or keep users scrolling through your content.
Animated website content can increase click throughs and call to action button use
Guiding the attention of potential customers or clients towards important website elements, like call to action buttons, contact forms, or sign up discounts can be an easy and simple way to dramatically increase the click through rate, this is because the attention of the user is focused on the right part of the website, without being distracted by other website features or high quality imagery. This can ultimately result in a dramatic increase in sales, booking and sign ups.
Animated website content can improve traffic retention
Animated content on your website can help to keep potential customers and clients on your website longer. While you want to provide a great user experience, which means delivering your users to whichever page they want to access, immediately, the animated content can help to attract attention, and guide this to the right part of the website. Often, when a website loads and does not appear to be immediately what your users were wanting to see, they leave, creating a high bounce rate. Animated content can prevent this, by providing an effective visual guide.
For more information about professional web design, get in touch with the experts today, here at Pumpkin Web Design Manchester.