Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a wide range of companies, in a whole variety of sectors, to provide top quality web design solutions. But why do local businesses need a well designed website? And how does web design influence sales? Well, read our guide to find out more…
How does web design influence sales?
Great web design can influence sales by:
- Making it easy for customers to find your website- Great on page SEO means that your website will show up on search engines as a result to relevant searches. This means that a website that is well designed will draw in more traffic, and have the opportunity to generate more sales, than a website with poor design.
- Helping customers find what they are looking for- A good website is easy to navigate, and points users in the right direction. This means that they can find the item or service they want, quickly and easily, leading to a positive user experience. This will in turn, promote more sales, as customers react positively to the ease of navigation.
- Directing customers through the purchasing process- Simple purchasing options with clear Call to Action buttons can really help customers commit to purchasing.
- Using professional video content- customers are more likely to shop with a company they trust, so create a video to introduce yourselves and your company. Or use video content to show off your products, or explain your services. Customers respond well to video content, and it can be a deciding factor when it comes to purchasing.
- Using professional product imagery- images of products that are not high quality will trigger alarm bells for customers, so make sure your product imagery is up to scratch.
- Making the typography readable- Unique font types can be impressive, but if they can not be read, they wont have the desired effect. Make sure your typography is easy to read so that customers can be persuaded to purchase.
- Including great quality content that adds value- Any written content on your website needs to be original, unique and relevant to the user. This means that your content really needs to add value to your website, and should be focused on providing users with the information they really need, as well as selling your services or products.
- Linking to social media pages to promote authenticity- Website users need to know your company is 100% legit, before they commit to purchasing. An up to date social media page with signs of interaction can be a really good way to show how authentic you are. And the social media link can really help your SEO too.
- Linking to review sites to help promote reliability- Similar to the above, a link to a review site proves to the customer that you have nothing to hide. In fact, you have provided a positive service for a variety of customers.
- Adding testimonial content from real customers- One step further than a link to a review site, is including testimonials on your website itself. However, some skeptical people might be less inclined to believe these reviews than a review left on an independent website.
- Using professional company branding- Users have come to expect certain standards from websites. And this includes company branding. You need a logo, to make your company recognizable, and a colour scheme that s untied across all of your platforms to prove your authenticity.
For more information or professional advice about your own website, get in touch with the experts today, here at Pumpkin Web Design Manchester.