How important is visual hierarchy in web design?

web design manchester

Effective web design is all about balancing imagery and written content, with colour, shape and style. And to do this, you will need to develop and define a layout that works for you and your potential customers. From grid layouts to one page scrolling websites, there are a variety of layout choices. But whichever layout option you choose, you should be sure to consider making this hierarchical. So what does this mean? And how important is visual hierarchy in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to the importance of visual hierarchy in web design.

What is visual hierarchy?

So, first of all, what is visual hierarchy? Well, this is web design technique that involves positioning the most important aspects or elements of the web page, as the most notable. This generally means that at the top of the page, users can find the most important information or even the call to action button. But it also means that as a user scrolls down, the key features will be larger, more colourful, or more visually attractive than others, in order to draw attention to them.

How important is visual hierarchy in web design?

So, how important is visual hierarchy in web design? Well, using this kind of technique can bring a range of advantages, including:

  • Increasing sales and sign ups- with hierarchical design, your call to action buttons will be extremely visible and noticeable, and this in itself can lead to more people clicking through and converting to paying customers or booking an appointment.
  • Improving the user experience- many of your potential customers will be using your website in a rush, searching for answers to specific questions, or looking for their desired product or service. With hierarchical web design, they will be able to find what they need quickly and easily, without any fuss. This improve their browsing experience, and can be another way that this type of web design increases sales and sign ups.
  • Keeping your website professional- without a clear focus regarding the most important aspects or elements of your website, it can be difficult to know where to reduce content, and how to organise it. Hierarchical web design is helpful as it means that your content can be prioritized, to match user requirements and expectations, and to streamline or minimize the amount of content available at once. As a result, your website will look more professional.

Designing for visual hierarchy

To design your website with visual hierarchy in mind you will need to identify the key message, points, or pieces of information that your users require, and then consider a range of factors for designing these, including:

  • sizing
  • spacing
  • colour
  • texture
  • alignment
  • shape

For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.