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Important features of web design consistency

woman enjoying web content

From the landing page to the contact page, the header to the footer, one of the most important aspects of any web design, is the design consistency. Your website needs to be well branded, visual and eye-catching. But the design choices you make, need to be consistent on every page, and every screen. So what are the most important features of web design consistency? And how can this help your website be more successful? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies in a range of sectors across the North West, including those in Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should consider for effective web design consistency.

What are the important features of web design consistency?

To make sure your website is successful and trusted by your users, you should seriously consider the consistency of your web design. Some of the most important features of web design consistency include:

  • Sizing
  • Colours
  • Spacing

Web design consistency and sizing

On each page of your website, the sizing of various elements, and individual features needs to be similar, or exactly the same. This includes:

  • the size of the header or footer area on each page should be the same
  • the size (as well as the design) of the navigation bar should be the same on each page
  • icons used in the navigation menu or the header or footer should each be the same size, and uniform on every page

Web design consistency and colour

Using different colours effectively as part of the web design scheme is very important. But you should only stick to three colours, and these should be the same three colours on every page. For the best results, you should use the same colour system on each page, so that when users are browsing your website, they associate every single page with your company or brand. This helps to build trust through professional design.

Web design consistency and spacing

A less obvious aspect of web design consistency is the use of spacing. From the page margins at the side of the screen, to the space between the header and the main body, and the typography to the images, correct spacing can be very effective. But this needs to be consistent across all website pages, for the best results. The human eye is trained to notice any minor details or changes, from one page to the next. And any difference in spacing will be noticed immediately, disrupting the browsing experience.

What are the advantages of effective web design consistency?

With effective web design consistency, you can expect a number of advantages, including:

  • Preventing user confusion when moving between website pages
  • Professional overall design leads to increase in sales and bookings

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.