Improving web design for direct user interactions

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about improving web design for direct user interactions.

What are direct user interactions in web design?

There are a number of different ways through which website users, and your potential customers and clients interact directly with your website. These include:

  • Clicking a button
  • Dragging and dropping items
  • Swiping through an image gallery

Essentially, these are all deliberate interactions that your website users take, with a particular purpose in mind, using the direct elements of the user interface (buttons, tools, images etc). Making sure that this interaction is positive, and that your potential customers and clients can use these user interface design features is essential for increasing sales, bookings and sign ups, and leaving your website users feeling positive about your company.

What are the different options for improving web design for direct user interactions?

So how can you make sure these interactions have the intended result? Well, there are a number of different options that you can consider. These include:

  • Making sure website users know what the purpose of the interaction is- clicking a button on any website should have a direct result that was obvious from the start. For that reason, the buttons you create need to have the right language, to indicate what will happen, and prevent confusion and potential customers and clients leaving your website.
  • Design for your audience- the type of direct interaction that is positive for your audience will change depending on who your audience actually is. For example, for seniors, and people with mobility issues, adding swipe features can actually make the browsing experience more difficult, which will not be conducive for a positive user experience. As a result, you need to match the direct interaction type with the needs and requirements of your target audience.
  • Consider the size and positioning- if you are expecting website users to interact with a particular element, as part of the purchasing or booking process, you need to make sure that this element is usable and practical on all devices and screen sizes. Not only should your element deign be responsive, but this should also use the right size and positioning to be easy to interact with.

For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.