Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about effective landing page design for eCommerce websites.
What are the important considerations for landing page design for eCommerce websites?
There are a number of important visual and practical considerations for designing the landing page for an eCommerce website. These considerations include:
- Product placement
- Call to action buttons
- Consumer trust
Landing page product placement for eCommerce websites
As the landing page is the first page that your website users, and potential customers, will see when you website loads, this needs to be perfect. And for an eCommerce website, you need to be directing your website users to your product range, as quickly as possible. This is not only positive for your business, but it is also a good way to improve the user experience. Speed is the aim of the game for most website users, so if they can find a product they want quickly, they are more likely to feel positive about your website, and your company as a whole. As a result, you should consider positioning visual links to your products as part of the above the fold landing page content. This is the content that will be visible before the website user scrolls down the page, grabbing their attention and interest immediately, and funneling traffic to your product pages straight away.
it can also be a good idea to use visual hierarchy as part of this. This means positioning the items or products you want users to focus on right at the top, so they grab more of the attention. This can work well for offers or discounted products, as well as high price, luxury items too.
Landing page call to action buttons for eCommerce websites
As well as visual product placement, and using images that also work as links, you can use more traditional call to action buttons. These are perfect for areas of the landing page where you provide more information about the products you offer, or your company. It means that once the website user has scrolled down from the initial product placement, and is reading the content, they can be directed straight to your product pages through effective call to action button placement. Consider using phrases that invoke immediacy, such as “Buy Now” for an increase in click throughs, and more opportunity for sales.
Landing page design and consumer trust for eCommerce websites
For any consumer or customer to buy your products, they need to trust your company. And the landing page design and layout, as well as the content, can actually help your company build and develop this trust. From including client testimonials or reviews as part of your landing page, to adding video content, or using effective company branding, you can help your website users build faith in your products, driving more sales.
For more information or advice about professional web design for your company or business, get in touch with the team today, here at Pumpkin Web Design Manchester.