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Peach colours in web design

As attention drifts towards the upcoming spring, it seems that some companies are emphasizing this with pastel tones and peach shades across the website. But is peach really a good option for web design? And what should you consider when using peach colours in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan, to provide effective, and successful web design solutions. As a result, we have produced this guide to everything you should know about peach colour schemes for websites.

How can peach colours be used in web design?

Choosing a peach based colour scheme is easier than you might think. You should simply consider:

  • The colour tone- from rich, deep shades of peach, to pale pastel tones, and strong orange tones to vibrant pink shades, the peach colour spectrum is larger than you might first think. This means that you need to choose a particular shade to suit your company branding or persona, as well as your overall design style.
  • Complementary colours- as web design usually involves using two or three colours combined in a tertiary colour system, you will need to select at least one other colour for your website. And this needs to create the perfect visual effect when combined with the peach shade you have chosen. Black, dark blue, cream and white can all be used effectively to generate contrast and interest on a peach background.
  • Primary colour- you will also need to decide whether or not to use peach as the primary colour. This means that it will be used for background colours, and generally be the strongest colour presence on the website. You could instead choose to use peach as the accent colour, to draw attention to specific parts of the screen and pieces of content. This can be very effective for both dark and light background colours.

What are the advantages of peach colours in web design?

There are several benefits to using peach colours in web design. These include:

  • Bringing an uplifting effect- peach colours have an effective way of lightening and uplifting your web design. In terms of psychology, deep and rich peach colours can bring energy and positivity, while peach pastel colours are generally calm and reassuring. This makes your website feel safe and welcoming for new customers, and it could promote more sales and sign ups. Choose the tone that best suits the aims and persona of your company.
  • Unusual visual style- peach colours provide an unusual visual style, especially when compared to the rise in dark website background colours, and white or blue backgrounds. Opting for a colour that is out of the ordinary can help your website, and your company stand out and get noticed.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.