The landing page or the home page of every website is the first page that the majority of your website users will access. And this means that this is one of the most important pages of your website, as it will need to grab attention, and pique users interest, while directing them towards the goal of purchasing your products or signing up to your services. And if you are aiming to sell products on your website, this needs to be the main focus of your landing page. But what do you need to know about showing product features on the landing page? And how can this be achieved successfully? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about landing pages and product features.
What are the benefits of highlighting product features on the landing page?
The features of your products, or product line, are probably one of the main selling points for your company or business. And while great quality web design will attract the interest of potential customers, they will also need more information and details about your products to make the decision to purchase. And this is why you should consider highlighting the key features of your product on your landing page. This can help your potential customer find the information they need quickly and easily, and can also allow them to reach the product pages, to browse, in just one click. This all promotes a more positive user experience. However, the product features need to be well designed, and effective, to secure the best possible results. So what should you consider when designing this part of your landing page?
What are the important considerations for showcasing product features on the landing page?
To make sure that your landing page product features really capture attention and interest, while also helping to inform your potential customers, you should consider:
- Using a visual design- while you might have a lot to tell your users about the product, you need to keep the main bulk of the information content for the product pages themselves. The product feature on the landing page should simply focus on the main purpose and advantages of your products, and you should stick to five or less key points.
- Consider video content- video content is a great way to attract attention and deliver your message to potential customers. This is more engaging than written or other types of visual content, and can be a great way to inform your website users of your products key features.
- Use professional imagery- using high quality imagery of your products can help to attract attention and show that your company is professional, reliable and trustworthy.
- Use the three column system- the three column system involves detailing specific points under three specific columns. This can be great for comparisons, or just to split up the content in a visual way that can be easy to scan and read.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.