Every website generally has a lifespan. With web design trends changing rapidly, alongside developments in technology and functionality, it is hard for any website to stay relevant for longer than a period of 3-5 years. And in that time, if your web design choices become dated or out of fashion, you might want to update or redesign earlier. But how can you be sure to make the most of this redesign? And how can you strategise your website redesign for the best possible results? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the North West to deliver stunning web design solutions that can help to transform businesses. As a result, we have produced this guide to everything you should know about website redesign strategy.
Redesigning your company website
Some companies can be reluctant to change or redesign a website, especially if it has been running for a considerable length of time. This is because your website becomes a big part of your company branding, and making changes to this can feel like the wrong move. But a website that is outdated, without up to date functionality could not only be a security risk, but it could also damage your reputation and appeal too. That’s why a regular redesign can be an essential consideration.
How to strategise your website redesign
Although a redesign may be important, it needs to be completed in the right way to ensure that your existing customers stick around, and new customers get involved too. This involves developing a full website redesign strategy, with different stages, including:
- A full audit- assessing your website to see what is working, and what isn’t, should be something that you carry out before making any changes to your existing design. This will help to establish any key areas for improvement, including gaps in content, lack of visual imagery, lack of key design features, and overall layout and structure. Once you have identified any problem areas, as well as the things that work really well, you can begin to make plans for redesigning your website.
- Add some new features- the chances are, technology will have moved on a bit since your initial website was created. And this means that there are now many more options for key design features and interactivity, that did not previously exist. You should choose to update specific points of your website, including the above the fold content and contact forms, using the new design features and functionality. This can help your website be more visually relevant and interesting for your users.
- Update visual content- regardless of anything else, you should update your visual content during a website redesign. This can help freshen up your content and really grab the attention of potential customers, returning and new.
For more information or advice about professional web design solutions for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.