If you haven’t already started planning your seasonal web design, and you are hoping for a boost in online sales, sign ups and bookings this Christmas, then unfortunately, you’re late. But it’s never too late to start. From holiday themed imagery, to banner advertisements and pop-ups there are a number of simple website additions that can easily be implemented in November. But what type of role do pop-ups play in seasonal marketing and web design? And how can you make sure these are effective? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies and businesses across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. And we have produced this guide to everything you should know about seasonal website pop-ups.
Understanding the role of pop-ups in seasonal web design
Website pop-ups can play a crucial role in your seasonal marketing and web design. These can help:
- Increase email list sign-ups- adding a well designed seasonal pop-up that offers a discount for those that sign up is a tried and tested method to increase the number of people you can reach via your email list. This can increase sales or bookings immediately as your website users take advantage of the discount code, but it can also help to increase sales and bookings in the long run, when your customers and clients are targeted by your emails, bringing them back to your website.
- Advertising a product or service- a seasonal pop-up can also be used for advertising purposes, showing your potential customers and clients a particular product or service you can offer. Again, a discount code can be a good addition to this, as not only are you then showing off your products or services, but you are also prompting them to book or purchase immediately. This can be even more effective if the offer or reward is time sensitive, especially in the run up to Christmas when everyone is feeling the deadline pressure.
How can you make sure your pop-ups lead to sales and bookings?
To make sure that your festive website pop-ups will actually be effective, you should consider:
- imagery and branding- while the pop-up might be festive, it still needs to be clearly branded as an extension of your company or business. This can be crucial for building consumer trust, and increasing the number of website users that actually sign up or click the link. Pop-ups that lack clear branding are less likely to be trusted, and more likely to be ignored completely.
- Clear and concise- your pop-up should just have one clear message. Anything else can easily be confusing, especially on a popup, and especially on a mobile device, for mobile users. MAke sure you focus on just one thing with your festive pop-up.
For more information or advice, get in touch with the professionals today here at Pumpkin Web Design Manchester.