There are a number of important factors to consider to ensure that your web design will provide the best experience for your users. And one such consideration should be the colour. So what is the link between user experience and colour choices? And how can you use colour effectively in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s number one web design experts. We work across Manchester and the North West, including Blackburn and Chorley to provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about good website colour choices for a positive user experience.
So, how do website colour options impact the user experience?
Colour can have a big impact on the overall user experience, but what can you do to make sure you choose effective, positive colours? Well, there are some things to bear in mind, including:
- Colour provides action cues
- Colour support branding
- Colours can be personal
Colour provides action cues
When designing your website, you probably make sure that your call to action buttons, and all your key points, are bold, visual and positioned well. But did you consider the colour? Your users expect your call to action button to stand out from the page, even when they are just skimming through. And call to action buttons that do contrast well, and stand out, are more likely to be clicked, because they meet this basic expectation. But that’s not all. When you meet the expectations of your users, the user experience rating usually also increases.
Colour supports branding
If your website has clear branding and a strong company persona, the colours you choose for each part of your web design will need to be within the boundaries of your branding. This is because users expect clear company branding, and hitting a web page that doesn’t look like the others, even if its just a pop up advertisement from your website, can make your users lose trust, and feel less secure when browsing your website. This small amount of momentary confusion can even be enough to drive some users to a different website completely. So for a positive user experience, and more potential sales, use colours that support your branding.
Colours can be personal
If your website isn’t doing great since a relaunch, the key thing you might have overlooked is colour. If your users don’t like your new colour scheme, or if they find the colours too bold or overwhelming, they wont use your website. Instead, they’ll search elsewhere. This means that you should consider the preferences of your audience when choosing and applying a colour scheme to your web design. Avoiding extremes with mid range colours that aren’t too bright or too pastel orientated, can be the right choice to keep your whole audience happy.
For more information or for professional web design and web marketing solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.