Using animated circles in web design

Pumpkin Web Design Manchester

Animated buttons, elements and even typography can play an important role in web design. From capturing attention to adding visual interest to your landing page, animation can be very effective. One of the emerging web design trends involves using animated circle or sphere elements. And this can be achieved effectively in a range of different ways. But what should you consider when using animated circles in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should consider when using animated circles.

Top considerations for using animated circles in web design

When using animated elements in web design, it’s important to plan and design carefully, to achieve the right effect. So what should you consider when animating circular elements? Well, there are several things to bear in mind, including:

  • The purpose of the animation
  • The amount of animation

The purpose of animating circular elements

There are a number of different reasons why you would choose to animate circular elements. These include:

  • Adding decorative design- animated circles can simple make up part of the background, to create a particular effect, or a decorative feature. This is often used above the fold to increase user attention.
  • Circular call to action buttons- animating a call to action button to move, or change colour is a tried and tested technique that often leads to positive results. Using circular call to action buttons, and animating these in a way that draws attention to the content inside the circle is a very effective option, and can result in an increased click through rate.
  • Circular navigation tiles– using circular navigation tiles can be a stylish and interesting navigation option, that can be designed to fit into your design scheme. Animating these with subtle animation effects can draw attention and encourage and promote user interaction. This means your website users will be more likely to click on the navigation options, and be more likely to visit different website pages.

The amount of animation used for circular elements

As with any other animated element, subtle animation is always more effective and useful than bold, over the top animation styles. Why not consider:

  • Subtle colour changes- these can be automated on a timer, or can be related to user interaction, such as changing colour when clicked, or hovered over.
  • Subtle movements- animating the circles themselves to move slightly can be effective. We would suggest using this for user interaction though, or else the movement can lead website users to be confused and may even think that your website is glitching.
  • Soothing patterns- the content on the inside of the circular element can also be animated. Especially if this is illustrated or visual content. The circle design will draw more attention, and help to break the flat, rectangular dynamics of a usual website.

For more information, or professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.