Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to designing an asymmetrical website.
What is an asymmetrical design?
Asymmetry is all about taking your website users out of their comfort zone, visually. So instead of loading your website to reveal a neat, organised website, with a balanced weight on each side of the page, there is instead more weight on one side or the other. This can be incredibly beneficial when used effectively.
What are the important considerations for using asymmetry in web design?
So before rushing in to change your current website, or draw up a plan for a new one, what should you bear in mind when creating an asymmetrical website? Well, there are several things to consider, including:
- Keep things structured- Just because you want your website to stand out and be different, doesn’t mean you need to lose any structure. Instead, create an asymmetrical template and apply this to your pages, to make sure that there is a strong, cohesive design flow throughout your website. This will help users with navigation too, improving the user experience.
- Keep it simple- Asymmetrical design works well with minimalist design so keep the amount of content on the screen at any one time, to a minimum. This will make it easier for you to direct user attention to where you want it, instead of creating visual distractions with additional content.
- Direct focus- An asymmetrical design naturally draws the eye in the direction of the split. Use this to your advantages and position important call to action buttons and pieces of text in the perfect place to get the most attention.
What are the advantages of using asymmetry in web design?
Using asymmetry in web design can bring a number of advantages, including:
- Grabbing user attention as soon as your website loads- because of the unbalanced visual effect, your website users and potential customers and clients will be instantly drawn to your content. This can help to increase sales and sign ups, and it can also help your website make a more significant impact.
- Reducing the website bounce rate- because the content is more visually interesting when compared to standard web design, you can be sure to attract and maintain attention for longer, leading to a dramatic reduction in website bounce rate.
- Defining your company brand with an unusual design- asymmetrical design is more unusual which can allow your company website to stand out. This is a good opportunity to define your company.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.