Checkout design is an important part of any website, especially if you want to secure bookings and sales, without experiencing a large rate of cart abandonment. Icon design can be an effective part of this, but how can icons be used within the checkout process? And what are the advantages of this? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan, to provide effective, and successful web design solutions. As a result, we have produced this guide to everything you should know about using icons as part of the checkout process.
What are the most important considerations for checkout process icons?
Using icons within the checkout process can be very effective, but you should consider:
- A universal design- if your icons are there to represent text, its important that these are universally recognized, despite cultural or language barriers. The icons you choose should be instantly recognizable, or you will risk losing out on sales and bookings.
- A responsive design- your icons also need to perfectly positioned, and well sized, to take up the right amount of space on screen. This becomes even more important when you consider mobile users, accessing your website on a small screen device. Here, a misplaced icon can block access to a button or text, or simply not appear on the screen properly at all.
- Style and branding- another important aspect of icon design is the style itself. Your icons should reflect your company branding, and be recognizable as part of your company design. This includes choosing the right line style as well as the right colours.
- Purpose- finally, you should also consider the purpose of your icons, and make sure that these are up to standard, to achieve the goal.
What are the advantages of using icons as part of the checkout process?
There are a number of advantages to choosing icons within the checkout process. These advantages include:
- Reducing the text on screen- icons can be used to replace certain words on screen, which can be an effective choice for the checkout process, where you want to streamline attention onto the important input fields. But for this to work. the icons you choose need to clearly represent the word, and be easy to understand immediately.
- Indicating progress- small icons can be used effectively as progress markers, to help provide visual feedback to your website users about how far through the checkout form or process they are. These can even change colour when different parts of the process have been completed. This can be a great way to help prevent your customers from abandoning the cart, as many do, during checkout, as they will have a clear indication of how far they have come, and they will clearly see each time they have successfully completed each step.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.