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Visual content that can improve your website

When designing any website, the functionality and practicality should come first. From the button and links, to the layout and typography, there are a number of practical considerations to take into account. But with this in place, using visual content is then essential for directing attention and generating interest in your website. So what are the pieces of visual content that can improve your website? And how can you use these effectively? Well,¬†here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about visual content in web design.

What does visual content include?

Visual content is any content on the website that displas information in a visual way. This includes, but is not limited to:

  • icons
  • images
  • videos
  • info-graphics
  • large custom typography
  • illustrations
  • animations

All of these different types of visual content can help to provide information that is easier to understand at a glance, for busy potential customers who are skimming through your website. This means that visual content can help to direct attention, make customers or clients take notice of your most important points, and even drive sales and sign ups.

What are the types of visual content that can improve your website?

Although each type of visual content can be particularly useful, there are certain types that can make a real difference to website pages that may not have as much attention or focus. And including visual content in these areas can have a very positive impact. These include:

  • Website blogs and articles
  • About us pages

Website blogs and articles

While content marketing is an essential SEO strategy for any business, large or small, generating a lot of written content can be quite visually dull. If you want users to click through and read your blog, you need to use a piece of stunning imagery to compel them to click through. Capturing the attention of the audience, and making them want to know what your content contains, can be achieved through the use of the right image.

You could also consider creating an info-graphic instead, to show off valuable statistics and key pieces of information. Created simply for the purpose of making facts and figures more digestible, info-graphics are visually interesting and are a great resource. This can turn your written blog content from a wall of text, to an easy to understand, interesting and shareable piece of content.

About us pages

The about us page is a website page that is often not given as much thought or attention as other website pages, like the landing page. This means that it can be quite visually uninteresting, and this can be a barrier to building trust with your website users. As a result, you could consider including video content providing video interviews with your staff, or providing behind the scenes footage of work in your company.

For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.