Web design and colour schemes for company branding

Company branding is an integral part of your online presence and will unite your physical property with your website and social media strategies. So making sure your website uses the elements of your company branding is essential. This includes the company colours. And here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with a wide range of companies, in a variety of industry sectors to create and design websites that really stand out from the crowd. As well as reflect the company branding. As a result, we have produced this guide to web design and colour schemes for company branding.

Company branding

If you want to use your website to drive sales and build an audience, you cannot overlook the importance of company branding.

Company branding is the best way to help make your business recognizable. Consider Facebook, Twitter, Nike and Adidas. All of these huge companies are recognized solely by their logo. Which is a huge part of their branding strategies. From the physical shops or offices, to the products or services they produce, their branding is stamped across every aspect. And this has helped build these brands into a formidable presence worldwide.

This branding also helps to develop trust and relationships between the user and the company. A brand that is recognized and proud to display on all fronts is clearly a brand that is proud of the work they do, and the record they have. And this all makes it easier to believe that this is a brand that can be trusted.
But how does this relate to colour schemes?

Colour schemes for company branding

Colour is an integral part of branding. Probably more than you initially realise. For example:

  • think of three brands that are red – (Coca-Cola, Macdonalds, Vans)
  • then think of three brands that are blue – (Facebook, Twitter, PayPal)

And this could go on all day. Once you start thinking in terms of colour, it’s suddenly really easy to look at companies in terms of colours. And that’s because these huge companies have put time and effort into their branding. And their colour schemes. And this can work effectively for any company. Regardless of size or scale. Especially when you use web design to your advantage.

Web design and colour schemes for company branding

As an integral part of branding, your colour scheme for the web design should fit completely with your company colours. So if you have a physical shop front or office, consider the colours you have used for your logo or signs. If you have company vans or even leaflets, you’ve probably already chosen a colour to form the background base of your logo. And this, and the logo itself, should flow and follow into your web design. This will determine:

  • the background colour of the website
  • the font colour
  • the secondary and tertiary colours for the website
  • the colours used on social media

In summary

Colour schemes for company branding should follow your existing colours used, to unite your physical and digital presence. By considering your colour scheme seriously, you can match your colours across platforms and by pairing these colours up across your digital presence, your company will be:

  • easily recognized
  • easier to trust
  • more likely to succeed

For more information or advice get in touch with the experts today, here at Pumpkin Web Design Manchester.