Web design features for promoting authenticity

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across Manchester and the North West, including Blackburn and Chorley to provide the perfect web design solutions tailored to your businesses requirements.  And this is our guide to everything you should know about creating a website that promotes authenticity and builds trust.

What are the most important web design features for promoting authenticity?

In web design making a connection with your audience, and building trust, is key for making sales and sign ups. And while this would be much easier in person, your website has to present your company, digitally, on your behalf. So what are the important features that you can use across your website to show that your company is genuine, authentic and trustworthy? Well, there are several including:

  • Client testimonials
  • Clear and consistent branding
  • Including an about us page

Client testimonials can make your website more authentic

Potential customers are more likely to be swayed by real customer reviews. But in general, including a quote on your website wont be enough. Too often these can simply be fabricated for effect. For the best results, link your social media reviews and recommendations, or those from third party sites like Trust Pilot. Or even upload video testimonials from your previous customers directly to your website. This adds value to the review and makes your whole website, and by association your company, feel more trustworthy, genuine and authentic.

Clear and consistent branding for an authentic website

Branding is something that should be considered for every design choice you make for your website. And this needs to be clear and consistent. Using a clear and well designed logo, as well as choosing imagery and colour schemes that suit your branding, can be an effective way to build authenticity. This will not only help tie your website visually to any real world premises like offices or shops, but it will also show your potential customers and clients that your company is professional and trustworthy.

Including an about us page

The about us page on a website might not get as much attention as the rest of the main pages, but it is still an important inclusion. More often than not this page can be a decisive factor for potential customers and clients who are still not 100% sure about your company. This is because this page is designed to tell the story of your company, and add a human factor to your website. However, if you’ve been operating for several years, and you haven’t updated the content, this could be seen as a red flag by your potential customers or clients. Make sure this updated regularly, with new images of your staff/head-shots, and new content to keep building that level of trust.

For more information, or for professional web design support, get in touch with the professionals today, here at Pumpkin Web Design Manchester.