Small businesses aiming to grow their business online often choose to create a website. This can be a fantastic advertising tool, as well as a helpful medium for increasing sales and bookings for your services. But to really get the most out of your website, there are some key web design elements that you cannot afford to miss out on. These are the features that will grab your users attention, and compel them to trust your company. But the features necessary for a small business, offering local services, are completely different to those of an e-commerce company. So what are these features for a small businesses that provide a service? Well, here at Pumpkin Web Design Manchester, we work across a variety of industries with clients and companies around the Manchester region, including Blackburn and Chorley. We provide professional, effective web design solutions that can help to grow your business. As a result, we have produced this guide to web design features for small businesses.
Web design features
Web design features and elements are the key pieces of your web design. Some examples of these key features could include:
- the typography
- the images
- the above the fold content
- the call to action buttons
- the client testimonials
While most websites will use most of the same features, the importance and hierarchy attached to different elements should be determined by your websites main purpose, and most importantly, your audience. For small businesses offering local services, this means appealing to your local community, to really show off the quality of your services, and persuade your audience to get in touch or make a booking.
Web design features for small businesses offering local services
So what are the most important, or influential, web design features for small businesses that can provide a local service? Well, there are several, including:
- Your contact information- this information probably isn’t as important for a small business selling products online, so it tends to be hidden in the footer, or on a separate contact us page. But for small businesses that provide a service, this is the most vital piece of information. As a result, it should be a key feature for your small business web design. Displaying this in the top header of your website means that it’s one of the first things your website users will see. If this is also used as a button, that will automatically open the phone number, ready for users to call on a mobile device, this is even better. You need to make it as easy as possible for your website users to make a booking, which should be the primary aim of your website.
- Customer/client testimonials- For companies offering a professional service in a local area, word of mouth is crucial. And while most companies recognize this in a real world setting, sometimes it is overlooked online. And it shouldn’t be. Your website users are likely to be looking for a service, and they want to know that your company is the one they should trust. So make this easy for them and include customer/client testimonials as key features. For your landing page, these should probably be just below the fold, underneath the eye-catching imagery.
For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.