Web design features for local SMBs

web design manchester

For any Small to Medium sized Business (SMB) creating a successful website that sells your products or services well is an incredible asset. If your SMB focuses on the local area, the web design features you use can play an important role in the success of your website overall. So which design features should be included? And what are the considerations for these? Well, here at Pumpkin Web Design Manchester, we work across a variety of industries with clients and companies around the Manchester region, including Blackburn and Chorley. We provide professional, effective web design solutions that can help to grow your business. As a result, we have produced this guide to everything you should know about the important web design features for local SMBs.

What are the different web design features?

Web design features and elements are the key pieces of your web design. Some examples of these key features could include:

  • the typography
  • the images
  • the above the fold content
  • the call to action buttons
  • the client testimonials

While most websites will use most of the same features, the importance and hierarchy attached to different elements should be determined by your websites main purpose, and most importantly, your audience. For small businesses offering local services, this means appealing to your local community, to really show off the quality of your services, and persuade your audience to get in touch or make a booking.

What are the important web design features for local SMBs?

So what are the most important, or influential, web design features for small businesses that can provide a local service? Well, there are several, including:

  • Your contact information- this information probably isn’t as important for a small business selling products online, so it tends to be hidden in the footer, or on a separate contact us page. But for small businesses that provide a service, this is the most vital piece of information. As a result, it should be a key feature for your small business web design. Displaying this in the top header of your website means that it’s one of the first things your website users will see. If this is also used as a button, that will automatically open the phone number, ready for users to call on a mobile device, this is even better. You need to make it as easy as possible for your website users to make a booking, which should be the primary aim of your website.
  • Customer/client testimonials- For companies offering a professional service in a local area, word of mouth is crucial. And while most companies recognize this in a real world setting, sometimes it is overlooked online. And it shouldn’t be. Your website users are likely to be looking for a service, and they want to know that your company is the one they should trust. So make this easy for them and include customer/client testimonials as key features. For your landing page, these should probably be just below the fold, underneath the eye-catching imagery.

For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.