Web design goals for 2022

woman enjoying web content

If 2022 is the year you plan to take your business online, revamp your existing online presence, or get serious about your web design, then you will need to make sure that your web design is as stunning as possible. From the navigation menu to the typography, the above the fold content to the footer, each part of your website needs to be designed with the user in mind. And it also needs to be visually stunning. Setting goals can help you achieve this aim, but which web design goals for 2022 can lead to success? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including  those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to the targets and goals you should consider when designing your website for 2022.

Key web design goals for 2022

  1. Embrace micro-interactions- micro-interactions in web design can be very effective. They have grown in popularity over recent years, but in 2022 these will be even bigger. So if you want a successful website, you will need to carefully consider and implement perfect micro-interactions. These are moments when the user can interact with the design itself, often leading to a micro-animation. In social media, this occurs when you react to a post. In web design, this could involve image colour overlays disappearing, link colour change, and loading animations.
  2. Portrait images- in the past year for web design, mobile design has become one of the most important considerations for any company that wants to top the Google charts. As a result, creating responsive websites, with scalable imagery, has become a  key aim for many businesses. But using portrait images, on desktop sites, has also become more popular. And this is because vertical or portrait images can fill the above the fold space from top to bottom, creating a striking visual effect. This can also help divide the screen into two, with text on one side and imagery on the other.
  3. Ditch outdated practices- outdated web design practices, including opening a link in the same tab, autoplay functions on video content, and cumbersome online forms should all be ditched in 2022. Especially if you want your website to perform well. Web design has changed significantly in the past year, and it’s important for your company and brand for your website to keep up with these changes. This can help build consumer trust, and improve the user browsing experience.
  4. Consider the user experience- the user experience is a key part of any successful website. Users need to be rewarded for their interactions on your website, through effective design choices that make it easy for them to find what they need. This can lead to an increase in sales and signs ups.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.