Web design techniques to invoke user action

Once you have created a great company website, you need your website users to take action, and buy your products or use your services. But this doesn’t happen by itself. In fact, the web design choices that you make can play a pivotal role in user action. So how can you use web design effectively to invoke user action? Well, here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about web design techniques to invoke user action.

What are the most effective web design techniques to invoke user action?

There are a number of web design tools and techniques that you can use to encourage your potential customers or clients to take action, buying your products or signing up to your services. The most effective of these techniques include:

  • Call to action button development
  • Including genuine reviews and testimonials
  • Developing clear company branding

Call to action button development and user action

The call to action button is so called, as this is the button that will directly take your website users to the website page they need, to check out your products or services. In effect, the purpose of the button is to attract attention, direct your users to purchase or sign up, immediately. For this to be effective, your call to action button needs to:

  • be positioned centrally
  • use a colour that stands out from the page
  • use positive language
  • be the perfect size for your content

Customer reviews and user action

Once your website users have clicked through to your product or service page, using the call to action button, they then need to decide on the option that is right for them. Including customer reviews and client testimonials for products or services can be a great way to help your users. This information, when genuine, can help to build consumer trust, and make it more likely for your potential customers or clients to make a purchase or booking. For this to be effective, you should:

  • Consider linking to reviews on a third party site, as well as hosting reviews on your website. The option to cross reference the reviews with those on a third party website can be a vital tool for building consumer trust, which in tun leads to action.
  • Position the reviews effectively. For some websites this can be as part of each product page, while for others, a sidebar element on all pages can be more effective. Experiment with your website to find the perfect placement for your customer reviews.

Company branding and invoking user action

Finally, even with the perfect call to action button and positive website reviews, your website will still need effective company branding. Branding is a tool that can help define your company, and help you stand out from competitors. However, from a consumer point of view, this branding can show that your company is professional, high quality, and more likely to be trustworthy. This in turn can lead to an increase in sales and sign ups.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.