Here at Pumpkin We Design Manchester, we have some specific web design techniques to reduce bounce rate, and help your business grow. As Manchester’s leading web design experts, we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to the most effective web design techniques to avoid a high bounce rate.
What are the most effective web design options that can reduce bounce rate?
There are a number of different techniques that can be used to lower the website bounce rate, and instead increase the conversion rate. These web design techniques include:
- Displaying contact information on the landing page
- Including rich product/service details and images
- Simplifying the checkout/sign up/booking process
Displaying contact information on the landing page to reduce the bounce rate
if you are a company or business that provides local services or products, the contact information is probably the most important piece of information you can display. This is because many of the potential customers landing on your website will want to call you to ask advice, or book your services directly, as quickly as possible.
For other companies, clear and precise contact information can lead to an increase in consumer trust, as this information shows that your company is professional and can be trusted.
Ultimately, websites with difficult to find content information will have a higher bounce rate because of user difficulty and frustration, or because of a lack of trust.
Including rich product/service details and images to reduce the bounce rate
Whether you provide products or services, these pages need to be rich in content including images, videos, high quality descriptions and even reviews. This helps to build trust, and can make a lot of difference to the conversion ratio, with customers that feel more informed, being more likely to make a purchase. And conversely, websites with less effective product or service pages are more likely to have a higher bounce rate, as customers leave and look elsewhere.
Simplifying the checkout/sign up/booking process to reduce the bounce rate
Finally, the last stage of the customer journey is the form you want them to fill in. Whether you want your potential customers or clients to make a purchase, sign up to your mailing list, or book a service, they will need to fill in a form. And this is where many companies make the biggest errors. A complicated form is one of the top reasons for website users to leave your site, and go elsewhere. As a result, simplifying this process, and making it more user friendly can be key to lowering the website bounce rate.
For more information or for professional web design, get in touch with the professionals today, here at Pumpkin Web Design Manchester.