Why are social media popups a bad idea?

web design manchester

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about popups advertising company social media profiles.

What are social media popups?

Social media popups are a type of popup that appear when potential customers or clients load a website. These show the different social media links for the company, along with accompanying text and images. This is a trend that SMBs follow to try and boost social media engagement and interest. But why is this not the best way to go about it?

So, why are social media popups a bad idea?

Using an on load popup to share your companies social media links to different platforms might seem like a good way to boost the profile of your business across platforms, but this can actually do more harm than good. In fact, there are a number of reasons why this may not be the best way to boost interest in your social media. These include:

  • Reducing the quality of the user experience
  • Slowing down the purchasing or signing up process
  • Driving traffic away from your website

Social media popups can reduce the quality of the user experience on your website

Whenever a potential customer or client lands on your website, you need to be sure that the page will meet a wide range of their requirements. From landing quickly, to using a logical, easy to follow layout and navigation style, the design of your website will be essential for success. But interrupting the initial browsing experience with a popup is not ideal. And while many people are used to the necessary cookie popups, this is still testing the limits of their patience. As a result, if any popup is used on your website, especially as soon as the website loads, it needs to be offering something of value to the website user. Otherwise you will likely find an increase in bounce rate, and less time spent browsing your products or services.

Social media popups can slow down the purchasing or signing up process

One of many website users main aims is to find what they want, as quickly as possible. Whether its a simple answer to a question, or a particular product, website users are looking for particular content immediately. As a result, any type of popup interferes with this process. Some popups like those that offer sign up deals or offers can be directly beneficial to both the user and for the company, helping to boost sales direly through the financial offers. However, a popup showing the social media links does not have the effect of benefiting the user, and instead becomes a barrier.

Social media popups can drive traffic away from your website

Finally, using social media links on your popup to publicise this can drive people to your social media accounts straight away. While this may have been the goal, to increase social media engagement, it won’t help you make more sales or sign ups on your website, and can actually distract your website users from their initial purpose.

For more information or advice about using popups effectively online, get in touch with the experts today, here at Pumpkin We Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.