Creating and maintaining an effective and successful website is all about making the most of key design features, and combining this with effective web marketing techniques, such as SEO and content creation. One of the most popular web design trends in use currently, is minimalist design. But why is this design trend so effective? And why should you use it? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan, to provide effective, and successful web design solutions. As a result, we have produced this guide to minimalist web design. So, why is minimalist web design so popular?
What is minimalist web design?
Minimalist design is all about removing anything that could distract from the key focal features. In interior design, or art, this means cutting down on visual clutter and visual details, and instead using very basic and simple design features. So, how does this fit into web design? Well, in web design, this means removing anything that is not absolutely necessary. While the helpful or beneficial features will need to stay, any content that is a distraction, will need to be kept to a minimum. This doesn’t necessarily mean you need to remove it altogether, just that there should only be one focal point on the screen at a time, without any other content or visual distractions.
Why is minimalist web design so popular?
So why do so many companies and businesses opt for this option, when there are plenty of other web design options available? Well, minimalist design just works. It is a design trend that gets results, with a range of benefits including:
- Increasing conversions
- Helping your potential customers achieve their goals
- Staying relevant and up to date
Increasing conversions
With only one focal point per screen, it is much easier to increase conversions. This is because the call to action button or feature will be more prominent, and not lost in content or elements that don’t really need to be there. With more eyes on the button, it’s clear that more people will click on it. But only if your copy is compelling and original, and your website itself is impressive and professional. These are two additional factors that will help to improve consumer trust, and increase sales and sign ups.
Helping your potential customers achieve their goals
In addition, a website with reduced clutter, a good layout, and great content can really be beneficial to your website users. Whether they are simply browsing, or looking for quick, concise answers, a minimalist web design can help your potential customers meet any of these goals. This is because information is easier to find, and layouts are easier to follow, when the minimalist design is used.
Staying relevant and up to date
Finally, minimalist web design remains a popular choice because it meets your users expectations. Your website users expect to see a website that uses a clean, easy to understand design, with up to date styling. And minimalist design helps to meet all of these targets.
For more information about professional web design, get in touch with the experts today, here at Pumpkin Web Design Manchester.