Serif fonts have often been overlooked in favour of sans-serif fonts across the web. The flourishes and added detail that make serif fonts unique, are the main reason why some web designers have been reluctant to try them out. The sans-serif fonts do not include these extra touches, which means they are much more suitable for minimalist design and websites that want to keep design touches to a minimum. But all that is set to change in 2021, with serif typography tipped to make a big comeback. So why should you choose serif fonts? And what kind of influence or effect will this have on your web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across Manchester, and the North West, including Blackburn and Chorley, to provide high quality web design solutions for a range of companies and businesses. So, why should you choose serif typography for your web design in 2021?
Why should you choose serif typography for your web design in 2021?
Serif typography can bring a range of advantages to any website, even those with minimal design. And these advantages include:
- Directing attention- the extra detail in serif typography can be more than enough to direct the attention of your website viewers towards the piece of text, instead of glancing over it. Serif fonts can be stylish, serious or even geometric, but whichever style you choose, the font will also be visually interesting. Pair this with a suitable background, and you can be sure that your text will stand out and grab attention.
- Be different- in a world of plain fonts, serif font types can be a subtle way to stand apart from your competitors and reflect your own identity. And with a wide variety of serif fonts available to choose from, there is bound to be something that suits your company, and your company’s persona.
- Elegant- a lot of serif fonts are described as elegant. And adding a touch of class to your website with font styles in the serif category can give the impression of a more upmarket, higher class, brand or company. Perfect for those companies looking to find an identity, or capitalize on the sophisticated approach.
Using serif fonts in web design
Although serif fonts bring a range of advantages to any website, there are some considerations you should bare in mind. These include:
- Using serif fonts sparingly- while they might be attractive and stylish, serif fonts can also be too detailed for overuse. So if you opt for a serif font for your body text, make sure you pair this with a plain and simple sans serif font for the headings, subheadings and captions. And vice versa.
- Choose a simple background- serif fonts are enough of a style choice in themselves. You don’t need to “over-egg the pudding” with a background that is too detailed. In fact, this will only detract from the typography choices, and make your website too overwhelming and difficult to read.
For professional web design and support in 2021, get in touch with the experts today, here at Pumpkin Web Design Manchester.