Internal links and effective web design

web design manchester

When designing any website, one of the top priorities should be the practical considerations. How users interact with your website will be vital to how successful your website will be. And internal links are one of the most fundamental features of this. After all, if your links and buttons don’t take consumers to the page they need, how will they complete a purchase or sign up? So it doesn’t matter how nice your website looks, if it doesn’t follow up with effective usability and practicalities. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the North West, including  those in Blackburn and Chorley, to provide stunning web design solutions. This includes practical and visually appealing websites. As a result, we have produced this guide to internal links and effective web design.

What are internal links?

So first things first, what exactly are internal links. Well, internal link building is all about connecting different pages and sections of your website together. The aim is for your users to be able to navigate between the pages or sections, quickly and easily. In fact, the less time it takes for a user to get where they need, the better their experience with your website will be.

Internal links can be found throughout a website, including:

  • the navigation bar
  • the footer
  • the header
  • the sidebar
  • call to action buttons
  • text based links

Internal links and effective web design

So to make sure your internal linking is perfect, and that your web design still looks stunning, what can you do? Well, here are some top tips for internal links and effective web design:

  • categorize- for your navigation bar, categorizing your pages into distinct areas is a must. These can be a subdivision of parent pages, but should still be in a logical, obvious category. You dont want your users to be clicking through to numerous different pages because they cant find what they need. In fact, your users will probably just bounce.
  • icons- icons have a key role in internal linking. Just consider the contact details for example. A phone icon can be used to take a consumer using a mobile phone, straight to the phone app in the phone itself, with your number already keyed in. What could be easier? Icons also look effective, especially in small header and footer spaces.
  • limit choices- for your navigation bar especially, you dont just need to categorize, you also need to limit choices. Too many choices will make it difficult for users to find what they need and decide where to go. So keep your navigation bar as uncomplicated as possible.
  • Responsive design- make sure your links are fully prepared for use on a mobile device with a small screen. Hover menus and links will not work at all, so these will need to be re-designed for your mobile users. While links that are too small, or buttons that are too big, will not be usable either.

For more information or advice about web design and link building, get in touch with the professionals today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.