Web design to invoke an emotional response

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When it comes to web design, you’d be forgiven for thinking solely of visual design principles  such as images, colours and typography. But there is also another element you should consider. This is the role of emotion in web design. So what type of role should emotion play in your web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about the role of emotion in web design.

 The role of emotion in web design

Emotion in web design can play an important role for many companies. Emotion is a trigger for your audience members to take action. In general, the emotional responses your web design will invoke, include:

  • Interest- on a basic level, your above the fold web design will interest passing browsers and this interest can be build upon with the right images and text below the fold. By capturing their interest, and triggering that emotional response, you will encourage users to continue to explore your website.
  • Impressed- if your web design is effective, you should be able to impress your visitors, and leave a positive impression. This means that when scrolling through your website, they will see your content in a positive light, and possibly be more likely to follow your call to action button.
  • Intrigue- if your product or service looks good, website visitors can be intrigued by how it works, or how it could work for them. This intrigue is something that can actually invoke more action by spurring the viewer to find out more.
  • Involved- by showing off your products or services, and revealing how they can work for your audience, and what kind of difference it could make, your users will feel involved. And as a consequence, be more likely to act.

Web design to invoke an emotional response

So emotional responses clearly have an important role on subsequent user action. But how can you invoke an emotional response from your web design? Well, there are a number of features of emotional design, and these include:

  • Colour- its no secret that colours have emotional and psychological meanings. So using the right colour throughout your web design, can have a big influence on the emotional result your website achieves. And while choosing the right colour might be easy, choosing the right shade is what is really important. The shade of red, green or blue, whatever colour you choose, is what will really move your viewers to action.
  • Circumstances- Some products or services are suitable for specific scenarios and circumstances. Tuning into this in relation to what you can offer, and building your web design around this feature, can help users feel both impressed, and involved, as they see themselves in the scenario.

For more information or advice about emotional web design and what it could do for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.