The advantages of obscured typography for your landing page

Different styles of typography can be used as an effective option for boosting company branding, creating something unusual, and helping any website stand out. One typography option for the above the fold content is to use obscured typography, but what is, and how can it be an effective part of your website? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan, to provide effective, and successful web design solutions. As a result, we have produced this guide to everything you should know about the advantages and benefits of using obscured typography on your landing page.

What is obscured typography?

Obscured typography involves laying different elements over the text. This could be part of the background, or an image or illustration. This gives the impression that the rest of the text is still there, just hidden under the landing page design. This can be incredibly visually attractive and adds intrigue to your website.

What are the advantages of obscured typography for your landing page?

Using obscured typography effectively on your landing page can bring a range of advantages, including:

  • Grabbing attention- because some of the letters and part of the words may be obscured underneath illustrations of background elements, your website users will pay closer attention to what the text actually says. And this can be a good way to make sure that your website users actually stop to read your heading. It can also interest users, by offering something different. This will also make them stop and pay attention.
  • Contemporary design- because this design trend is emerging, your website will be at the cutting edge of web design, and this can be a great option for companies who pride themselves on being relevant and current, especially to younger users.

What are the potential disadvantages?

But as with any web design trend, there are always potential drawbacks to consider. Obscured typography can lead to a couple of disadvantages, including:

  • Difficult for responsive design- Responsive design is all about designing a website that can be effective on both desktop and mobile devices. Obscuring the main heading can be difficult to achieve effectively on a mobile device, because of the small screen size. In fact, if you don’t thoroughly test your design, you could end up with a heading that cant be read at all.
  • Can be confusing- if your obscure too much of the text, the effect can be very confusing, with users not sure about what they are supposed to be reading. If you dont obscure enough of the text, the typography can just look misplaced, or a bad fit with your design. So to use this technique effectively, you will need to seriously consider the design.

For more information, or professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.