When you are redesigning your website, or making a new one for your company, texture can be a great addition. Texture is often overlooked in web design, but many companies have been using textured backgrounds, typography and elements to create pockets of contrast and visual interest across their website. From the landing page, to the products pages, texture can be very beneficial. As long as it used in the right kind of way. So, how could you use texture in your web design? And what are the benefits of this? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced these tips for impressive background textures.
Tips for impressive background textures
So, what can you do to make sure your background textures are effective, without overwhelming your audience, or the other elements of your web design? Well, you could consider:
- Choose a repeating pattern
- Follow current design trends
- Opt for two combined colours
Choose a repeating pattern
A repeating texture pattern, displayed across the background of your website can create a simple, subtle and understated effect. The texture will allow other elements to really stand out, as the contrast will be fairly significant, without being overpowering. Brush strokes, or solid textures like stone, wood or earth can be very effective for a repeating pattern texture background. Where possible, you could incorporate a textured background that uses an image of concept that is relevant to your industry.
Follow current design trends
Using popular design trends that are relevant to your company branding can be a good way to display texture. Geometric shapes, or even watercolour backgrounds, can be a great example of textured, popular design choices, that can be very effective. The colours you choose will also play a role in how the background is perceived. For example, brighter, bolder colours will make a watercolour background look more fun and quirky, than darker, more serious colours. You should be sure to opt for a colour scheme that suits your company branding.
Opt for two combined colours
If you want your textured background to make more of a bold statement, why not use two different colours? These should be colours that are relevant to your branding, and they should be colours that compliment each other. White and black for example can be a great option. Either way, the colours you use will amplify the background texture, as the different colours will respond differently to the texture in a different way. Darker colours tend to make the texture more subtle, while lighter shades help the texture stand out. The two different colours will also amplify areas of contrast, which can be a great way to draw attention to key features, like your call to action button.
For more information or advice about professional web design solutions for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.