Effective landing page design is crucial for any website, in any industry or sector. One trend involves using product comparisons as part of this design. But is this effective? Well, as Manchester’s leading web design experts, here at Pumpkin Web Design Manchester, we work with companies in a range of sectors across the North West, including those in Blackburn and Chorley. We pride ourselves on providing top quality, effective web design solutions. As a result, we have produced this guide to the advantages of landing page product comparisons.
What are product comparisons?
Product comparisons show two or three of your products, and a few of their details, on the same website screen. This allows your potential customers and clients to compare the options and helps to inform and further their purchasing journey.
What are the advantages of landing page product comparisons?
There are a number of advantages and benefits to adding product comparisons to your landing page. These advantages include:
- Improved user experience
- Increased conversions
- Introducing products
Landing page product comparisons can improve the user experience
Adding product comparisons to your landing page you can help potential customers and client find information and details about the products you can offer, instantly, as soon as the website loads. By detailing some of the key points about your main products, your website users can make a more informed decision about which product would be more suited to their requirements. This means that your website users aren’t left wondering where to go next, speeding up their purchasing journey. It also reduces user frustration and reduces the probability of people leaving your website.
Landing page product comparisons can increase conversions
Product comparisons are a great way to increase conversions, and by adding these to your landing page, you can make the biggest impact. Using a column design is an effective option for direct side by side comparisons including a professional image of each product, as well as a couple of key details. Positioning a call to action button under each option allows potential customers and clients to choose one option immediately, without having to navigate elsewhere, which does lead to an increase in click throughs. This initiates the purchasing process at an earlier stage, builds consumer confidence and improves the user experience, which can all increase the chances of a sale.
Product comparisons introduce some of your key products
Using product comparisons on the landing page can be a good way to introduce your customers and clients to your key products or services. This is great for increasing conversions with interested website users that were looking to buy or book, but what about users that are not quite at that stage? Well, by introducing the products immediately you can help direct people looking for more information to the right pages as soon as possible.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.