Web design is most frequently based on tried and trusted methods that have been proven to be more than effective. But what happens when you take risks with your web design? And how can you ensure these risks will be worth it? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about taking risks with web design.
What are the most effective risks to take in web design?
Taking risks in web design can have a positive impact on the overall website, as long as you get this right. So what are the most effective risks you can take with your website, and which risks can have the biggest payoffs? Well, there are several including:
- Using risky typography– risky typography can include typography that is partially obscured, combines different typography styles, or that reduces the amount of typography on screen at any point. This should not make your content more difficult to read, but it should break the rules of design convention.
- Choosing a broken grid or asymmetric design- a broken grid or asymmetric design breaks the convention of this type of website layout and helps to draw attention immediately. This is because instead of structuring the content in the familiar, repetitive pattern, this is turned on its head and the pattern is broken.
What are the advantages of taking risks in web design?
There are a number of advantages and benefits to taking risks in web design. These advantages include:
- Creating an unusual website- with so many websites based on the same design principles, designing something unusual can be the perfect way to capture the interest and intrigue of your potential customers and clients. This not only means that your website users are more likely to read your content and stay on your website for longer, it also means that your website users are more likely to remember your website, and return time and again. This can even help to improve your company branding.
- Making key features unmissable- by breaking the rules of web design you can help make key features, important pieces of content and call to action buttons more obvious and actually unmissable. This means that your website users will not be able to miss the details that you want to show off.
For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.