Creating focal points in web design

web design manchester

Keeping the attention and the focus of your website users, and potential customers and clients, should be a number one priority for any business website. But how? Well, here at Pumpkin Web Design Manchester, we are Manchester’s number one web design experts. We work across Manchester and the North West, including Blackburn and Chorley to provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about attention, focus and web design.

What are focal points in web design?

Areas of focus in web design are areas of the website that are designed to attract attention, and get your users to really focus on a key point. For example, the call to action button is usually always designed in this way, as this is the key to unlocking sales and sign ups. However, attracting the users attention above the fold with a high quality image and a great call to action button is not enough. It is important, but its not enough if there are no other areas of focus to keep them interested once they have scrolled down the page. So, how exactly can you implement multiple points of focus? And how can you do this effectively?

What are the considerations for focal points in web design?

Areas of focus should be implemented throughout your website, on each page. But there are some things you should bear in mind too, including:

  • Drawing attention to only the key features
  • Limiting focus areas to one per screen/scroll as too many focus areas can be very distracting, and draw the attention of potential customers in multiple directions at once
  • Using design tools that suit your company style. Don’t use colours or sizes that wont fit with the rest of your web design.

Tips for creating focal points in web design

To create areas of focus you should consider:

  • Using colour to create focus- colour is a good way to create contrast as it is bold and very visual. You can use a contrasting colour, or even a  complementary colour, to create a web feature that stands out from the background and grabs the users attention.
  • Creating focus with texture- texture is another way to create contrast, with a different background or feature texture allowing attention to be drawn to any element. Make sure that this looks effective on all devices though, as texture can appear different at different resolutions and on different screen sizes.
  • Sizing- to pull your users attention towards an element, and encourage them to focus, you could consider using a larger size feature. This is sure to stand out from the rest of the page.

For more information or for professional web design and web marketing solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.