Effective ways to use colour gradients in web design

Here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about using colour gradients in web design.

What are the most effective ways to use colour gradients in web design?

So, how can colour gradients be effectively used throughout your web design? Well, there are several ways you can use colour gradients, including:

  • Using colour gradients for backgrounds
  • Using colour gradients for overlays
  • Using colour gradients as text fill

Colour gradients for backgrounds

One of the most popular ways to use colour gradients in web design is to use them for backgrounds. A background colour block that fades out, or transitions to another colour can be a great way to make something interesting, out of almost nothing. And it can be a great basis for some original typography, or professional imagery, to be layered over the top. After all, why settle for a plain blue background when you can fade through shades of blue to create something a little bit more visually interesting? Attracting users attention, and keeping it, is what web design is all about. And currently, colour gradients seem to be working well.

If you want to use a colour gradient for your background, you should make sure you choose a colour that fits in with your colour scheme. At the same time, the colour needs to be generally pale and not overpowering. A deep, bold colour does not fade out as effectively as a shade that is already light.

Colour gradients as overlays

Another way to use colour gradients in web design is to sneak them into some overlays. If you have great quality professional imagery, then you might not be thinking about overlays at all. But they can be an effective way to add character and personality to an image. As well as incorporating your company branding. In fact, adding a deep, gradient overlay can turn your imagery into a piece of artwork, adding a new dimension to your website completely.

If this is something you thin your website would benefit from, make sure you choose colours that will fit with the rest of your webpage, while not obscuring too many details in the photo or image.

Colour gradients as text fill

Typography is a big part of web design. And using overly large, coloured text that captures attention and interest is a common way to create above the fold content. A recent and emerging trend is to fill this text with a colour gradient, changing either from a dark shade to a light shade of the same colour, or transforming into a completely new colour by the end of the word. When this is used to create a contrast with the background colour, the effect can be visually stunning.

For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.