With the festive season in full flow, many companies and businesses will be experiencing a surge in demand for online products. But the purchasing process itself can present a barrier for some potential customers, and can even be contributing to a high bounce rate. So what can you do to speed up the purchasing process? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about making the full purchasing process faster.
What are the top 3 ways to speed up the purchasing process?
The top 3 methods for speeding up the purchasing process include:
- Effective product links directly from the landing page- whether you use a call to action that directed interested website users directly to one key or popular product, or you choose to direct your potential customers to the general products page, this should be positioned above the fold, and be impossible to miss. The design choices you make surrounding this call to action button should also be selected to drive sales, and encourage website users to click through.
- Clear checkout options- there should also be a clear checkout option from the product itself, indicating to potential customers exactly ow to interact with the page, to add the items to the basket, and begin the checkout process. Some factors that can improve this further include:
- Using a running total- if your potential customers keep adding products to their cart, it can be very beneficial to use a running total keeping count of how much has been spent. This makes it easier for your potential customers to budget, and choose items.
- Make editing options easy- make it easy for website users to add items, or remove them, or change quantity, without issue.
- Simple checkout form- finally, once your website users have filled the cart and have the items they need, you will need to be sure that the checkout form is quick and easy to complete. This final hurdle often lets companies and businesses down, and this is where the most incidents of abandoned shopping carts occur. To speed up the purchasing process, only ask your website users for the information that is necessary, and make sure you allow this form to be completed with auto-fill options, so that website users can automatically fill their details in, with just one button. You should also be sure to add error capture, just in case. This makes it easy for website users to see where an error has been made, and adjust accordingly.
Other important factors include:
- Client testimonials- one reason why the checkout process can be slow, is because you website users don’t quite trust your company, and aren’t sure about shopping with you. To help gain trust, you could add testimonials and reviews from previous happy customers.
- Offers and discounts- another way to help potential customers jump at the chance to buy your products is to offer a discount.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.